The launch of IQOS TEREA tobacco sticks, designed exclusively for the innovative IQOS ILUMA device series, has revolutionized the heat-not-burn (HNB) landscape in the UAE.1 For adult smokers in Dubai, Abu Dhabi, and across the Emirates, TEREA offers a broad and refined spectrum of flavors, ensuring there is a blend for every preference.2
Here is a comprehensive guide to the TEREA flavors available and the typical price range you can expect in the UAE market.
IQOS TEREA Flavor Categories Available in the UAE
The TEREA lineup can be broadly divided into three main categories: Rich Tobacco, Menthol & Mint, and Aromatic & Fusion blends.3 The exact availability can vary based on regional imports (e.g., Kazakhstan, Indonesia, Japan, or local stock), but the core flavor profiles remain consistent.
1. Rich Tobacco (Classic & Balanced)
These are the core blends, providing a genuine and satisfying heated tobacco experience without added cooling or fruit notes. They are ideal for adult smokers transitioning from traditional full-flavor cigarettes.
| Flavor Name | Profile / Notes | Intensity (Approx.) |
| TEREA Amber | Rounded, rich, and toasted tobacco blend with light woody and slightly nutty undertones. A balanced classic. | Medium-High |
| TEREA Sienna | A full-bodied, toasted tobacco blend matched with woody nuances and subtle light tea or malty aroma notes. | High |
| TEREA Bronze | Mellow and aromatic tobacco blend with a pronounced warm character, often featuring notes of cocoa or dried fruit. | High |
| TEREA Teak | A creamy, rounded tobacco blend with aromatic notes, often described as having a nutty and oaky character. | Medium-High |
| TEREA Yellow | Mellow, aromatic, and smooth tobacco blend, often described as having subtle zesty notes, making it one of the lightest regulars. | Low-Medium |
2. Menthol & Mint Blends4
Perfect for users who prefer the refreshing hit of menthol or mint, these sticks range from mild and subtle to intensely icy.
| Flavor Name | Profile / Notes | Cooling / Sensation |
| TEREA Blue | Deep, cooling menthol with a bold tobacco base, often enhanced by notes of peppermint and creamy aroma. | Very High Cooling |
| TEREA Turquoise | A mild and smooth tobacco blend with subtle peppermint and a gentle, cool menthol sensation. | Medium Cooling |
| TEREA Mint | A classic, crisp mint flavor combined with a balanced tobacco base, offering a refreshing and clean experience. | High Cooling |
| TEREA Black Menthol | An intensely cold menthol blend with a strong, rich tobacco base for maximum icy freshness. | Max Cooling |
3. Aromatic & Fusion Blends (With "Pearl" Options)5
These blends introduce aromatic notes like dark berries or tropical fruit, often featuring a "Pearl" (Click) capsule that releases an extra burst of flavor when crushed, offering two experiences in one stick.6
| Flavor Name | Profile / Notes | Unique Feature |
| TEREA Purple Wave | A blend of tobacco infused with crisp menthol cooling sensations and indulging dark forest fruit (berry) aroma. | Fruity Menthol |
| TEREA Summer Breeze | A tobacco blend balanced with cooling sensations and enriched with exotic fruity aroma nuances (e.g., stone fruit or watermelon). | Fruity Menthol |
| TEREA Oasis Pearl | A creamy, toasted tobacco base that releases a strong tropical or passion fruit flavor when the pearl is clicked. | Click-to-Activate Pearl |
| TEREA Sun Pearl | A refined tobacco base that releases a pleasant watermelon or exotic fruit note when the pearl is clicked. | Click-to-Activate Pearl |
???? IQOS TEREA Price in the UAE (Dubai, Abu Dhabi)
The price for TEREA sticks in the UAE is generally very competitive, especially when purchased by the carton. Prices can vary slightly between official IQOS boutiques, authorized dealers, and independent online retailers, as well as based on the country of origin (e.g., Kazakhstan, Indonesia, Japan versions).
| Purchase Quantity | Typical Price Range (AED) | Notes |
| 1 Pack (20 sticks) | AED 13 - AED 15 (Less common) | Often sold as part of a bundle or carton. |
| 1 Carton (10 Packs/200 sticks) | AED 120 – AED 240 | The standard and most common purchase. Prices around AED 130 are common for Kazakhstan/Indonesia variants, while Japanese variants may be at the higher end (AED 200+). |
| Bulk/Multi-Carton | Varies (discounts often apply) | Buying 3, 5, or 10 cartons usually results in a lower per-carton price. |
Key Price Factors in the UAE:
Country of Origin: TEREA sticks imported from Japan (often featuring 'Regular' variants) are frequently priced higher than those from Kazakhstan or Indonesia.
Retailer: Prices from official or well-established distributors tend to be consistent, while some smaller online shops may offer promotional discounts.
???? Important Note on Nicotine Content
All IQOS TEREA tobacco sticks are made from real tobacco and naturally contain nicotine, which is addictive.7
Standard Nicotine: All TEREA sticks, regardless of flavor or intensity, are designed to deliver a similar amount of nicotine to the user during the typical usage cycle.8
Flavor vs. Strength: The "Intensity" rating refers to the richness, body, and overall flavor sensation—not the nicotine level.9
If you are new to the IQOS ILUMA system, starting with a classic, medium-intensity flavor like TEREA Amber or TEREA Turquoise is often recommended to find your preferred blend.10